I am SO EXCITED to announce the new branding for Little Arrow! This has been a super long process, and I’m happy to report I’m completely satisfied with the results. In the short time span Little Arrow has been in existence I’ve never been in love with my logo – it’s always sorta been only “ok”, mostly feeling like it was lacking something truly special. In the beginning I was still trying to find my sense of self and visual direction in the stationery industry. As time has passed I’ve come to recognize where I fit in and what I want to communicate to the world. Working on your own branding is HARD. I’ve made many logos and brand identity systems for other businesses, and for some reason have always found those to be much easier than designing my own. I think part of it is the outside perspective one can provide when you’re looking at a project with fresh eyes. Sometimes when you’re deep in your own world, and you’re used to seeing it every day, it’s hard to really see what needs to be done in order for people to understand your gig. Because of that I’ve really had to be patient and revisit this project over and over, slowly making tweaks and reanalyzing every single part of it.
It was important to me that my brand identity show the true essence of the products I design, so I made the decision to hand draw the logos, patterns and other matching elements. I wanted the color palette to feel modern, fun and memorable, and I absolutely love how the colors compliment each other. It took some time to come up with the right combination. I added the acid yellow at the very end, and WHA-LA! It really adds confidence and that modern punch of fun I was looking for.
Below is the brand guide for your viewing pleasure. Make sure you check out the updated website, too!
THANK GOODNESS THAT’S OVER AND I WON’T HAVE TO THINK ABOUT A NEW BRAND IDENTITY FOR AT LEAST A DECADE. Onwards to the many important projects on my neverending to-do list!
I’d love to hear your thoughts – do you like the new look?! Please do tell!